Building a pitch

It is unrealistic to meet someone and in 30 seconds convince them to hand over the $200,000 you need for start up capital.

As Seth Godin says:
“No one ever bought anything in an elevator. The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even
after the elevator ride is over.”

Passionate people persuade – you first objective is to gain more time…

Advertisement