New Persuasive Presentations Blog

Thank you for following me on The Grab

My blog has now been incorporated into my website, you can view it here www.persuasivepresentations.com.au

I look forward to seeing you there!

Regards

Sharon Ferrier

Stand up, Speak up & Persuade. New Public Workshop – August 19th, 2015

Does the thought of delivering a presentation scare you?

Do you want to learn how to be confident in front of a group, think on your feet and deliver a persuasive and engaging presentation?

Then this course is for you!

I only do a few public workshops per year – my next one is at the end of July – Stand Up Speak Up and Persuade works and the lessons learnt stay with you for life.

“I was fortunate enough to attend the “Stand Up, Speak Up and Persuade” course at Scholle. Have attended many courses during my career, but this one has been a clear stand out, and has really stood the test of time. It has continued to resonate with me, and I continue to use the principles when preparing any presentation I do. I couldn’t recommend this course more highly to organisations and people who want really want to make an impact.” Randall Pearce  –  strategic Sales and Marketing Professional

Now is your time to shine – and I can help.

For more information or to discuss your in-house training needs,  flick me an email:

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Is It Time To Ban PowerPoint?

Last month in the Australian Financial Review Westpac chief executive Brian Hartzer was quoted as saying “I think one of the dangers in large companies is that people start to think that their job is to create PowerPoints, [rather than] to make decisions and improve things for customers…. I am seriously considering turning PowerPoint off completely,”

He is not the first CEO to feel this way. In 1997 Scott McNealy, then president of Sun Microsystems, banned the use of PowerPoint throughout his company.

Should you be doing the same?

Or maybe you just need to get a big stick and empower your team and beat PowerPoint into submission

 1. Look at your company communication culture

Often when I suggest to a client that they need to change the way deliver their PowerPoints they respond with “Oh, we can’t do that. Our manager supplies the templates and slide headings and we MUST do it this way!”

Forcing people to use PowerPoint is forcing them into ‘lecture mode’. People start telling rather than selling and presentations become predictable long winded and boring.

Your company communication culture starts at the top. Are your managers delivering great presentations or are they presenting with PowerPoint circa 1995?

2. Put PowerPoint last

Many people, when asked to deliver a presentation, open their laptops and start cranking out slides. Instead you should be:

1. Setting an objective
2. Tailoring your message to your audience
3. Developing your topic
4. Structure your presentation
5. Making it persuasive
6. Including a call to action

PowerPoint should be the last thing on your list before you start practicing and you may find that your presentation is better off without it!

3. ‘Flip’ your meetings

This idea comes from the flipped classroom model, where instead of teachers delivering lectures, information is sent out before for the students to read and class time is dedicated to discussion which the teacher facilitates.

How this would work for you

Instead of your team delivering a PowerPoint presentation they would instead email an executive summary of their recommendations and then facilitate discussion on the pros, cons and recommended improvements for the idea.

So there is no need to ban PowerPoint – you just need to learn how to use it to your advantage. If all this sounds a little scary, it’s okay, I’m here to help!

Speaking at a conference? Here’s what NOT to do!

I love speaking at conferences. It’s an opportunity to meet new people, challenge myself with new ideas and to travel.

Wherever possible I stay for the day so I can listen to the speakers before me. I love hearing and seeing other people present and understand how nerve wracking it can be to speak to a room full of strangers. But a keynote requires some special preparation and there are rules you need to adhere to.

Here are 5 things you should ever do in your keynote

1. Make it all about you

Let me tell you how faaaabulous I am!

Some speakers remind me of a bad first date – you know the ones when all they want to talk about is their house on the beach and the car they drive? I recently saw a keynote speaker show a rah rah company video and then proceed to talk about himself for a full 20 minutes. He did not start on his topic until 30 minutes into his presentation. The audience was not impressed.

Solution: Focus on the audience’s WIIFM (What’s In It For Me?) and your credibility will speak for itself.

2. Deliver a report instead of a presentation

This is a mistake I see a lot of novices make. They have done some research that has had some great outcomes and as a result they’ve been asked to present their findings at a national conference. They then proceed to deliver their research in its entirety and bore the audience until they are catatonic.

Solution: Deliver a ‘Persuasive Executive Summary’ and relate it to the audience. Those who want the detail can read the paper.

3. Let me show you the spreadsheet…

Keynotes and PowerPoint abuse seem to go hand in hand. Here’s a quick tip. Open your PowerPoint make the slides full screen and stand six feet away. If you can’t read the detail on your slide, neither can your audience. It’s time to escape PowerPoint purgatory.

Solution: Have a look at the blogs I have written on how to “Escape Powerpoint Purgatory”

4. You MUST do this!

There is a saying in sales: ‘Telling is not selling’. When I’m in an audience I take off my evaluator’s hat and enjoy the moment. But every now and then something will punch through that causes discomfort. I was listening to a speaker recently and I thought: “Maybe it’s just me…” but when I noticed the person on my left checking her emails and person on my right playing solitaire, I thought “Maybe not!”

I asked them after why they were disengaged and they said:

• “She came across as preachy and a know it all”
• “I don’t appreciate being told what to do”

Solution: Tell stories. Share your challenges and what you learnt from them. Use inclusive ‘we’ language rather than ‘you’. Pose questions to the audience and increase interaction.

5. Go over time

Several years ago I spoke at a conference where the two previous speakers went over by 20 minutes each. I was the last speaker before lunch and you could see the audience was getting testy. I checked with the conference organiser first and then I stood up and said:

“I’m going to tell you what you need to know about delivering a persuasive presentation and I’m going to do it in 20 minutes” I received my first standing ovation when we broke for lunch on time.

Solution: Franklin D Roosevelt’s advice to his son on public speaking was “Be sincere. Be brief. Be seated.” Conferences are planned down to the last minute – if you want to be invited back, you’d better be on time!

This year I have delivered keynotes across Australia and overseas on topics ranging from persuasion and making your message stick, through to presentation skills and “escaping PowerPoint Purgatory’.

My audiences have consisted of accountants, lawyers doctors, CEO’s, HR professionals, trainers and managers. If you have a conference coming up I’d love to have a chat to see if what I deliver can meet your needs.

Five things a speaker should NEVER do!

In my March newsletter I shared my top five things a speaker should never do.

They are:

1. Write out a speech in full and read from your notes
2. Wing it
3. Go over time
4. Arrive late
5. Put your whole presentation on PowerPoint and then read from the slides

So there you have it – my top five.

What are yours?